Sofascore continues to expand its global presence, this time stepping onto the Brazilian stage alongside one of football’s most recognizable faces. As part of its ongoing partnership with bet365, Sofascore took part in the Desafio do Profissa launch event in Belo Horizonte on March 14, held during the UEFA Champions League trophy tour.

The activation offered a strong mix of fan engagement, brand visibility, and premium football storytelling. With the Champions League trophy at the center of attention, the event created a natural setting for connecting global football heritage with local audiences.

Exclusive Access with Júlio César

The highlight of the event was a content opportunity featuring Júlio César, former Inter goalkeeper and UEFA Champions League winner. Sofascore’s team gained exclusive access to create content with the Brazilian legend, combining his legacy with one of football’s most iconic trophies.

Sofascore’s Country Manager for Brazil, Ricardo Peixoto, represented the company on-site at BH Shopping, ensuring local presence and coordination. The content captured during the event focuses on the Champions League theme, aligning perfectly with Júlio César’s career highlights and strong connection to the competition.

Strengthening Sofascore’s Position in Brazil

This activation marks another step forward in Sofascore’s growth in the Brazilian market. By combining a global partnership with local execution, Sofascore continues to build relevance in one of football’s most passionate regions.

Read more: Sofascore at SBC Summit Rio: Building Momentum in Brazil

The collaboration with bet365 not only strengthens brand visibility but also opens the door to more high-impact opportunities in the region. Events like this provide a direct connection between Sofascore, football legends, and local fans, reinforcing the platform’s role as a trusted source for real-time data and football insights.

Turning Content into Impact

A clear content plan will be key. From social media storytelling to platform integration, every touchpoint should highlight both the Champions League connection and Sofascore’s data-driven approach to football coverage.

Moments like these are not just about presence. They are about turning access into engagement, and engagement into long-term growth.