Ivan Bešlić and Zlatko Hrkać, the co-founders of Sofascore, have both been ranked among Croatia’s most influential LinkedIn voices by Favikon – an AI-powered influencer analytics platform that tracks creator performance across social media globally.

The latest Favikon rankings, published on 7 April 2026, place Bešlić at #37 overall in Croatia on LinkedIn, with a top-10 finish in the Technology & Innovation category (#6). Hrkać ranks #23 overall in the country, placing #11 in Technology & Innovation.

Building in public

Both founders have used LinkedIn as more than a professional showcase. Hrkać’s posts frequently cover company culture and the realities of building a bootstrapped company from scratch, including candid accounts of Sofascore’s early years, when revenue sat around $100 a month and the path forward was anything but clear. Bešlić, as Chief Strategy Officer, has shared perspectives on product strategy, the sports data industry and Sofascore’s growth trajectory.

That approach has built real audiences. Favikon’s own profile of Hrkać notes his focus on sports statistics, employee welfare and the social dimension of sport – content that connects a global platform to the values behind it.

What is Favikon?

Favikon is a Paris-based influencer marketing platform that analyses and ranks over 10 million creator profiles across LinkedIn, Instagram, TikTok, YouTube and X. Its rankings are built on a multi-dimensional scoring system covering reach, engagement, content quality and audience impact – making it one of the more data-driven benchmarks for professional influence online.

The platform tracks a Top 200 LinkedIn Influencers list for Croatia, updated in real time. Appearing in the top 40 of that list, across all industries and categories, reflects consistent audience engagement and content that resonates beyond the immediate professional network.

Numbers behind the platform

Sofascore was founded in Zagreb in 2010, growing from a sports results subpage on a Croatian fan forum into a platform with 40 million monthly active users, presence in 25 sports, coverage in 40 languages and offices across more than 10 countries. Brazil, the US, Italy, the UK and Nigeria are among its largest markets.

The Sofascore Rating – a player performance metric covering over 100 parameters – remains one of the platform’s most distinctive features, used by fans and analysts alike.

Why it matters

Founder visibility on LinkedIn has become a meaningful part of how technology companies communicate their identity. Rankings like Favikon’s reflect not just personal reach, but the cumulative impact of consistently putting the company’s story, and the people behind it, into public conversation.

For Sofascore, having both co-founders recognised independently in Croatia’s top 40 is a marker of that consistency. The platform they built started as a data-driven blog. The way they talk about it, 15 years later, still follows the same logic.