Best Strictly Come Dancing Betting Sites: Novelty Betting Markets

Strictly Come Dancing fans, it is almost that time once again! One of the most popular TV shows in the country is set to return to screens for series 23. Not only is the show popular to watch, but it has become a favourite to bet on too! So ahead of the 2025 edition, we have taken a look all things ballroom betting, putting together this article all about the best Strictly Come Dancing betting sites, markets, betting tips, and Strictly odds.

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Strictly Come Dancing Betting Offers

LiveScore logoBy LiveScore Desk, Editorial team for sports, betting and casino Last updated: 6 October 2025, 10:03AM

BookmakerWelcome BonusRatingPaymentClaim Now
1bookmaker-spreadex
Best offerGET £60 IN FREE BETS WHEN YOU BET £10
4.8/5Full StarFull StarFull StarFull StarHalf star selectedHalf star inactive60 ratings
Spread betting losses can exceed deposit. 18+ www.gambleaware.org. Place a £10 fixed odds bet at minimum odds of 1/2 and get 3 x £10 free fixed odds bets, 3 x £5 Total Goals football spread bets and 3 x £5 Winning Favourites spread bets and a £1 racing Race Index spread bet.
2bookmaker-bet365
BET £10 & GET £30 IN FREE BETS
5/5Full StarFull StarFull StarFull StarFull Star181 ratings
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration Required.
3bookmaker-skybet
£30 in Free Bets when You Place Any Bet
4.9/5Full StarFull StarFull StarFull StarHalf star selectedHalf star inactive87 ratings
New customers only. First single & E/W bet only. Odds of 1/1 or greater. 3 X £10 bet tokens. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. Free bets expire after 30 days. Eligibility restrictions and further T&Cs apply.
4bookmaker-betred
£50 in Free Bets when you bet £10
4.8/5Full StarFull StarFull StarFull StarHalf star selectedHalf star inactive65 ratings
New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply.
5bookmaker-williamhill
Bet £10 Get £30 in Free Bets
4.6/5Full StarFull StarFull StarFull StarHalf star selectedHalf star inactive54 ratings
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
6bookmaker-paddypower
Stake £10 on Football Get £50 in Bet Builder Bets
4.8/5Full StarFull StarFull StarFull StarHalf star selectedHalf star inactive129 ratings
New Customer offer. Place a min £10 bet on Football on odds of min 1.5 (1/2), get £50 in Free Bet Builders after the qualifying bet has been settled. Rewards valid for 90 days. Only deposits via cards & Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.
7Casino Kings Casino
Bet £10 Bet £10 Get £40 Free Bet
5/5Full StarFull StarFull StarFull StarFull Star78 Ratings
New Players Only. Free bet - one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply Full Terms apply
8bookmaker-betfair
Get £50 In Free Bet Builders When you place £10 bet on Sportsbook
4.6/5Full StarFull StarFull StarFull StarHalf star selectedHalf star inactive67 ratings
Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.
9bookmarker-betMGM
Bet £10 Get £40
5/5Full StarFull StarFull StarFull StarFull Star5 ratings
New cust only. 7 days to place a qualifying bet of £10 at Evens (1/1) for 2 x £10 Free Bets (min odds 2/1) & 2 x £10 Free Accas (trebles & above at min odds per line 1/2). Expires 14/03/25 23:59. Cannot be used on e-sports & non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply.
10bookmaker-tote
Bet £10 Get £40 in Bonuses
4.7/5Full StarFull StarFull StarFull StarHalf star selectedHalf star inactive89 ratings
New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on a selected game within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org
11bookmarker-coral
Bet £5 Get £20 in Free Bets
4.9/5Full StarFull StarFull StarFull StarHalf star selectedHalf star inactive81 ratings
18+ New Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4 x £5 free bets. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.  
12betting-ladbrokes
Bet £5 Get £20 in Free Bets + 50 Free Spins
4.9/5Full StarFull StarFull StarFull StarHalf star selectedHalf star inactive72 ratings
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5+ deposit and bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets (selected sports markets only) and 50 Free Spins (value £0.10, selected games). Valid for 7 days, stake not returned. Restrictions + T&Cs apply.
13bookmaker-midnite
BET £10 GET £20 +50 FREE SPINS
4.7/5Full StarFull StarFull StarFull StarHalf star selectedHalf star inactive52 ratings
18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org
14bookmaker-netbet
Get £20 Free Bet + 25 Free Spins when you bet £10
4.6/5Full StarFull StarFull StarFull StarHalf star selectedHalf star inactive47 ratings
New players only. Bet £10 min. odds 1/1 (2.00) to get 4 x £5 Free Bets: 1 x £5 Bet Builder, 1 x £5 Acca, 1x £5 Horse Racing & 1 x £5 UFC. Receive 25 Free Spins on Big Bass Splash (10p spins, no wagering). Exclusions and T&Cs apply.
15bookmaker-copybet
Bet £20 Get £20 in Free Bets + up to 15% daily profit boost
4.7/5Full StarFull StarFull StarFull StarHalf star selectedHalf star inactive56 ratings
Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £20, have 1.9 or greater odds and must be settled within 7 days of opt-in. The Free bet include: 1 x £20 Free bet any Live or Pre-Match event. Max payout – £500. 7-day expiry. To unlock the offer, complete the first deposit via the banking app secured by Truelayer. Profit boost: One boost per day; claim required. 1 day to claim (by 23:59 UTC+3). Max stake £30. Single bets only. No Free Bets. Profit Boost valid for 24 hrs. Max payout £1,000. Credited within 24 hrs. 18+. BeGambleAware.com
16bookmaker-bet-rino
Bet £25 Get £50 Free Bet
4.2/5Full StarFull StarFull StarFull StarEmpty Star5 ratings
New Players Only. Free bet - one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
17bookmaker-betzone
Bet £10 Get £20 In Free Bets
4.6/5Full StarFull StarFull StarFull StarHalf star selectedHalf star inactive57 ratings
18+ | New Customers Only | Promo Code: WELCOME10 | Place a single £10 bet within 3 calendar days of registration. Bet must settle on the same day of placement | Min odds Evens (2.00) | Free Bets valid for 7 days | Max win £250 | T&Cs apply | Ends 31/07/25 | GB residents only | Gamble responsibly
18bookmaker-talksportbet
Get up to £40 in Free Football Bets
4.7/5Full StarFull StarFull StarFull StarHalf star selectedHalf star inactive50 ratings
18+ New customers only. Opt in and bet up to £40 (min. £20) via mobile or app on any football (odds 1/1+) within 7 days of registration. Get up to £40 in free bets on selected markets, which expire in 7 days. T&Cs apply, see below. GambleAware.org | Please gamble responsibly.
19bookmaker-betano
GET £30 IN FREE BETS WHEN YOU BET £10
4.6/5Full StarFull StarFull StarFull StarHalf star selectedHalf star inactive54 ratings
18+ New Customers Only. Opt in and bet £10 (odds 2.00+) within 3 days of sign up. No cash-out. Get 3x£10 Free Bets for set markets (odds 2.0+) which expire in 5 days. Scroll down for T&Cs. GambleAware.org | Please gamble responsibly
20bookmarker-betway
Up to £30 Matched Free Bet + £30 Uber Eats Voucher
4.7/5Full StarFull StarFull StarFull StarHalf star selectedHalf star inactive81 ratings
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football, Horse Racing, Tennis, Cricket or Basketball multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Earn a £30 Uber Eats Voucher on successful Acca qualification. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full Terms apply.

18+ Gambling Can Be Addictive. Please Play Responsibly. Registration Required GambleAware GamStop Gambling Commission.

Best Strictly Come Dancing Betting Sites

Spreadex

Spreadex UK Sportsbook Review
Spreadex Sportsbook Overview
Spreadex stands out by offering both spread betting and fixed odds, making it a versatile choice for experienced bettors. While the platform caters well to high-risk strategies, it may be too complex for beginners.
bookmaker-spreadex
5/5Full StarFull StarFull StarFull StarFull Star176 ratings
GET £60 IN FREE BETS WHEN YOU BET £10
Claim Offer
Pros and Cons
  1. IconOffers both fixed odds and spread betting.
  2. IconHighly competitive pricing on spread markets.
  3. IconUnique betting experience with financial spread betting.
  4. IconLong-standing reputation and FCA-regulated.
  1. IconInterface may feel dated or complex for casual users.
  2. IconSpread betting involves higher risk, not ideal for beginners.
Spread betting losses can exceed deposit. 18+ www.gambleaware.org. Place a £10 fixed odds bet at minimum odds of 1/2 and get 3 x £10 free fixed odds bets, 3 x £5 Total Goals football spread bets and 3 x £5 Winning Favourites spread bets and a £1 racing Race Index spread bet.

A market leader in providing both fixed odds betting and spread betting, Spreadex provides an excellent betting experience. It is an experienced and easy to use platform that works seamlessly across desktop and mobile, enabling bettors access to the latest odds and offers on the go. It features a range of sports and specials markets where bettors can enjoy odds across top entertainment shows including Strictly Come Dancing. Whether you are new or returning to the site, there are valuable bonuses available to claim to enhance your betting experience.

Bet365

bet365 UK Sportsbook Review
bet365 Sportsbook Overview
bet365 is widely regarded as one of the best all-around sportsbooks in the UK thanks to its vast market coverage, live streaming, and top-tier in-play betting features. However, high-stakes or winning bettors may eventually face account restrictions.
bookmaker-bet365
4.9/5Full StarFull StarFull StarFull StarHalf star selectedHalf star inactive302 ratings
BET £10 & GET £30 IN FREE BETS
Claim Offer
Pros and Cons
  1. IconHuge market coverage and in-play options.
  2. IconExcellent live streaming and interface.
  3. IconFast withdrawals and responsive customer support.
  4. IconFrequent promotions and bet boosts.
  1. IconMay limit or restrict successful bettors.
  2. IconApp can be overwhelming due to the volume of features.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration Required.

A household name in the United Kingdom when it comes to online betting, bet365 provides a reputable and experienced betting platform. It features a wide range of betting markets across sports and entertainment, including competitive Strictly Come Dancing odds throughout each season of the popular show. It accepts a range of payment methods enabling smooth and seamless deposits and withdrawals. There is also a dedicated mobile app available for download for an enhanced betting experience. 

Sky Bet

Sky Bet UK Sportsbook Review
Sky Bet Sportsbook Overview
Sky Bet delivers a smooth user experience with solid weekly promotions through Sky Bet Club and seamless integration with Sky Sports. It's perfect for casual and recreational punters, though the odds aren’t always the best in class.
bookmaker-skybet
4.9/5Full StarFull StarFull StarFull StarHalf star selectedHalf star inactive87 ratings
£30 in Free Bets when You Place Any Bet
Claim Offer
Pros and Cons
  1. IconClean, user-friendly interface.
  2. IconStrong promotions and rewards via Sky Bet Club.
  3. IconIntegrated with Sky Sports coverage.
  4. IconFast, reliable mobile app.
  1. IconOdds not always the most competitive.
  2. IconLimited features compared to bet365.
New customers only. First single & E/W bet only. Odds of 1/1 or greater. 3 X £10 bet tokens. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. Free bets expire after 30 days. Eligibility restrictions and further T&Cs apply.

Another well-known name in the UK betting scene, Sky Bet provides an experienced betting platform offering a wide range of betting odds. Punters can expect to find a range of sports betting opportunities as well as novelty and entertainment markets to suit a variety of betting preferences. The site is easy to use and well designed, creating a seamless betting experience, it also works with mobile browsers and via a dedicated app available for download to both iOS and Android devices.

Betfred

Betfred UK Sportsbook Review
Betfred Sportsbook Overview
Betfred combines generous horse racing promotions with strong retail integration across the UK, making it ideal for traditional bettors. However, its digital experience can lag behind competitors in terms of design and speed.
bookmaker-betred
4.8/5Full StarFull StarFull StarFull StarHalf star selectedHalf star inactive65 ratings
£50 in Free Bets when you bet £10
Claim Offer
Pros and Cons
  1. IconFrequent bonuses, especially on horse racing and football.
  2. IconWide retail presence with high street shops.
  3. IconIn-play betting and live streaming available.
  4. IconGood bet builder and accumulator options.
  1. IconWebsite can be cluttered or slower than competitors.
  2. IconLimited depth in niche markets.
New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply.

One of the longest standing betting platforms in the country, Betfred provides an experienced online betting site and app that provides bettors with everything that they could possibly want. With competitive odds and an impressive range of markets, Betfred remains a reliable choice for any online betting activity. Its entertainment and TV betting markets are popular and consistently updated to provide bettors with the best possible odds. In particular, its Strictly betting odds are highly sought after.

William Hill

William Hill UK Betting Review
William Hill Overview
A well-established and long-serving sports betting platform in the country, William Hill offers an experienced and well-rounded betting experience for its users. Offering a huge selection of betting markets across an impressive range of sports, there is something for everyone. It features regular promotions to enhance bets, as well as an intuitive and responsive platform, creating a seamless and hassle-free betting experience. The platform is mobile-friendly, and a dedicated mobile app is available for download to iOS and Android devices.
bookmaker-williamhill
4.6/5Full StarFull StarFull StarFull StarHalf star selectedHalf star inactive54 Ratings
Bet £10 Get £30 in Free Bets
Claim Offer
Pros and Cons
  1. IconBroad Range of Markets Available
  2. IconGenerous Sign-Up Offer
  3. IconReliable Live Streaming
  1. IconDetailed Terms and Conditions
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

A well-established betting brand, William Hill provides an experienced and intelligent online betting platform suitable for bettors of any levels of experience. Whether you are a new customer or existing, there is plenty to take advantage of, including welcome bonuses, existing customer bonuses, and an impressive library of competitive betting odds across one of the widest selections of markets. Its TV and entertainment betting odds, in particular Strictly betting odds are highly sought after, making it one of the go-to destinations.


How Strictly Come Dancing Betting Works

When getting involved with entertainment betting such as Strictly Come Dancing odds, these can differ slightly to other types of betting such as sports betting. 

Bookmakers will set odds by using things such as judges scores, celebrities dancing experience, fan bases, and early voting trends. Markets will move quickly after live shows, reacting to things such as surprise dance offs, viral social media moments, trends, and more. In comparison to sports betting, entertainment odds such as Strictly odds rely less on form and skill, and more on audience perception and popularity, making them uniquely unpredictable.


Related Post: Great British Bake Off Odds & Betting Sites


Popular Strictly Come Dancing Betting Markets

We have taken a closer look at some of the main types of bets that can be placed on Strictly Come Dancing and what Strictly odds punters can expect to come across.

Outright Winner

A bet that can be placed any time before the final, this involves fans of the show betting on the couple that they think will win the series overall. This market often sees some of the most competitive Strictly betting odds as it really is anyones game! Whether you have a favourite celebrity or dancer in the competition, place your bets on the outright winner and see if come the final your prediction was correct!

Next Elimination

A Strictly betting market that runs weekly and is one of the most popular throughout the competition, this involves punters predicting who they believe will be the next to be eliminated from the competition. Whether it is based off of recent performances, appearances in the dance off, or just a poor weekly performance, get your bet on the next elimination correct for the chance to win!

Top Male/Female

This bet involves fans or keen bettors on the show placing their bets on who they think will be the top male and female celebrity dancers in the competition. These Strictly Come Dancing betting odds will not be available at every bookmaker but is another fun opportunity for fans of the show to get involved with.

Judge Scores vs Public Votes

No couple in the competition is safe based purely off the judges scores alone. They have to not only impress the judges, but the viewing public. The results of the dance off will be decided by perhaps the harshest critics of them all, the viewers! In the case of a tie, it is the viewers votes that will hten taken precedence over the judges.  

Special Markets (e.g. Final Dance Off)

There will also be special markets available on Strictly, including on things such as the final dance off, where bettors can once again get involved with the show and bet on who they think will be making it through. 


Tips for Betting on Strictly Come Dancing

  • Watching Trends: It is common for certain trends to develop throughout a series depending on performances and personalities in the competition. Keep an eye out for these developing as the series progresses.

  • Understanding Public Sentiment: If there are particular popular celebrities in the competition with large fanbases, keep in mind that these may play a part in who is voted in by the public. The same goes for those who may not be as well-known.

  • Spotting Value In Odds: Keep an eye out for any potential value bets where odds may have been mispriced on selections due to a bookmaker not necessarily knowing or understanding the following a contestant may have or be gaining throughout the contest.

  • Following Social Media Buzz: Be sure to check out social media each week and see what is being said about the competition, dancers, celebrities, judges, public votes, and more to get a feel for any potential favourites or trends developing that could help you with your bets.

  • Considering Judges’ Influence Vs. Audience Votes: The judges alone can not keep contestants in the competition, which is why it is important to see how both the judges at the public vote in order to place the most effective wagers.


Strictly Betting Odds & Predictions

Strictly Come Dancing betting odds can chop and change throughout the weeks the competition runs. This can be down to things such as the judges scores, audience and public votes, eliminiations, and more. Keep checking and analysing the odds that are available and the prices, identifying any potential value bets and mispriced odds in your opinion. 

When selecting Strictly Betting odds and making your predictions for each show of the series, it is important to check out factors such as previous voting history from both the judges and the public to try and predict what could happen in the upcoming week. Review things such as the amount of dancing experience the celebrities may have, or if they have a particularly large fan base and therefore following that will keep them in the competition longer because they are popular not necessarily off of their ability. As the competition progresses, voting patterns becoming increasingly influential. It is not always the case that early leaders will go on to win either, with a journey of a contestant throughout the contest often getting the support of viewers.

Strictly odds are determined ultimately by several factors, including scores, personality, ability, fanbase, storylines, and more, and to get the best value and outcome, it all remains down to luck.


Strictly Come Dancing Week 3 Updates

The first couple were eliminated from Strictly Come Dancing 2025 this weekend as the public could vote for the very first time this series.

The night saw all the dancers back in the ballroom, strutting their stuff to impress the judges and the harshest critics of them all, the viewers. Alex Kingston scored the highest on the night following an impressive Samba, with George Clarke and Balvinder Sopal not far behind. 

With the scores combined, the end of the show saw Love Island’s Amber Davies and partner Nikita top of the scoreboard, followed by Lewis and Katya in second, and George and Alexis in third.

When it came to the first results show of the series, it was Thomas Skinner and Amy Dowden up against Chris Robshaw and Nadiya Bychkova. The England rugby star lived to see another week, with the judges all choosing to send The Apprentice star home.


Responsible Gambling 

When placing any bets online, it is important to practice responsible gambling habits wherever possible. Start by setting yourself a budget that you can afford and stick to, and set yourself reminders to keep the time that you are playing under control. For further support there are various responsible gambling tools that can be utilised at bookmakers including setting up time limits, reality checks, deposit limits, activity statements, self-exclusions, and time out tools. There are also various responsible gambling helplines available including GambleAware and GamCare.


Strictly Come Dancing Betting Sites FAQs

Can you bet on Strictly in the UK?
Yes, you can bet on Strictly Come Dancing odds in the UK.
Which sites offer Strictly betting?
Various bookmakers offer Strictly odds, including bet365 and William Hill.
When are Strictly betting odds released?
The Strictly betting odds will be released throughout the competition between weeks.
Can I bet live on Strictly?
Some bookmakers may offer the ability to bet live on Strictly Come Dancing.
Is Strictly betting legal and safe?
As long as you are using a licensed betting site, it is safe and legal to bet on Strictly Come Dancing.