Best New Betting Sites in the UK 2025

Best New Betting Sites in the UK

Midnite 

Midnite is a very recent addition to the UK betting scene; with a modern website that has plenty of quality of life improvements over the competition, it’s a site that’s sure to appeal to younger users. You’ll find plenty of betting markets and friendly customer service on hand to help if things go wrong. 

Key Features

Midnite is still in its infancy and is missing some of the major features we expect from the big names, but it has a fantastic in-play betting system and an acca assist tool for when you want to make those big, complicated multiples. We also love that it already features live streaming, although only on horse racing. Unfortunately, Midnite is missing some major betting markets, and doesn’t offer great betting options in each one. However, all of the major markets have excellent coverage, and we’re confident that as the site continues to grow and gain experience, we’ll be seeing more options.

Pros 

• Attractive, modern website

• Promo rewards for returning customers

• Acca assist tool

Cons

• Most betting markets are thin

Bonuses and Promotions

The welcome promo offers a generous amount of free bets for you to use across your first few wagers and you can also claim free spins for use at the attached casino. Returning customers can also find unique and recurring bonuses in the rewards tab. 

Unique Selling Points

Midnite has a particularly good esports betting lineup, giving the market its own separate tab from the regular sports betting to highlight all of the various games it offers betting on. We also appreciate that you can hide the markets list and the betting slip for a better view of the markets and available bets.

bet365

If you’re looking for something simple but with sublime quality, you can’t do much better than bet365. The modern website offers a smooth betting experience, complete with many betting markets that cover all of the major events and many of the niche ones too! You also can’t beat the fantastic promos!

Key Features

bet365 hosts a particularly impressive in-play betting feature complete with early cashout, live stats and even live streaming across multiple sports, including football, racing and esports. The bet builder is also particularly useful when you want to make complicated bets; it especially helps to make the site beginner-friendly. There’s an emphasis on user experience at bet365 that’s hard to beat, with a huge array of betting promos across all of your favourite sports, and more payment methods than you’ve possibly even heard of. Finally, you can take your betting on-the-go with you with the bet365 mobile apps, available on both iOS and Android devices. These are some of the best betting apps around and are massively popular with customers worldwide.

Pros 

• Huge range of betting markets

• Excellent betting promos

• Many payment options

Cons

• No loyalty scheme

Bonuses and Promotions

The promo lineup at bet365 is highly impressive, with promos even split up by sport! Football has 2 goals ahead offers, each way first goalscorers and full-time result and horse racing has best odds guaranteed, racing value, and each way deals. You can also find a slew of other bonuses like early payouts, a tennis retirement guarantee and acca boosts.

Unique Selling Points

The level of account control at bet365 is night unparalleled, with so many payment options to choose from and even the ability to use a different deposit and withdrawal method (a very uncommon feature). This means you have precise control over the speed of your transactions and how much you can transfer at once. 

Betano 

Betano’s been around for a while but only found its way into the UK in 2024. It’s made a huge name for itself by sponsoring notable football events and even becoming the official sponsor of Aston Villa. While Betano isn’t about to blow your mind, it offers a reliable and entertaining betting experience that’s sure to satisfy any prospective bettor. 

Key Features

While there isn’t a staggering number of betting markets, there’s still a wide variety of sports events, each with deep coverage that offers plenty of betting options if you prefer the most popular events. Betano also has particularly good live betting options, with in-play betting available across markets and live-streaming coverage of racing and e-sports. In fact, if you’re a fan of e-sports, Betano will be a fantastic choice as it covers many popular games and consistently excellent odds. The bonuses aren’t the best, and Betano doesn’t feature recurring deals, but the welcome offers are highly generous, and you’ll find multiple options so you can tailor your bonus to your preferences. 

Pros 

• Excellent in-play betting and live-streaming

• Many customer contact channels

• Multiple welcome bonuses

Cons

• Limited payment options

Bonuses and Promotions

Betano doesn’t offer much in the way of betting promos, but the welcome bonuses provide multiple fantastic options depending on your betting preferences. You’ll find free bets for horse racing and the premier league, along with a generic free bet offer that can be used on any sports market. Betano free bets expire after 5 days but don’t have any wagering requirements, and you can keep anything you with with the initial stake subtracted. 

Unique Selling Points

Betano offers some specific boosts when you choose to bet using its bet builder! With the help of Betano, not only do you receive fantastic deals, but the process is easier than ever! Additionally, Betano has a bet calculator function, so you’ll never get confused about your odds or prices again. 

Betfred 

Betfred has been around for a long time, but its website underwent a massive overhaul in the last year, adding new features, expanding the betting markets and updating the visual design to bring the site into the modern betting landscape. If you want a site that’s been making rapid changes but still has that reliable foundation to work up from, Betfred might just be the sportsbook you’ve been looking for. 

Key Features

For an older betting brand, it’s surprising that Betfred doesn’t offer more betting markets than it does. However, despite the smaller variety, we thought that each market offered at Betfred had a depth you don’t often see at even the biggest sportsbooks. By covering fewer events, Betfred can offer well-rounded coverage of all of them. As always, we need to give particular attention to the plentiful bonuses offered at Betfred, which cover many sports and are always expanding. And you can even access them all through the Betfred mobile app, which is available for both iOS and Android devices. We love the convenience of betting apps, and the Betfred ones are excellent quality, with quick loading times and no content loss between platforms. 

Pros 

• Deep betting markets

• Many excellent betting bonuses

• Mobile apps for iOS and Android

Cons

• No e-sports coverage

Bonuses and Promotions

Most of the bonuses surround football and horseracing, and you’ll find excellent acca boosts, and the welcome bonus offers betting tickets for both markets. Select football markets also have double and even triple odds boosts. Horse and greyhound racing have plenty of extra place and insurance deals, and our all-time favourite ‘Best Odds Guaranteed.’ Finally, the most unique deal was ‘Beat Fred,’ where you can join a free-to-play quiz every Wednesday and answer six questions on the premier league for the chance to win a share of £5k in prize funds.

Unique Selling Points

Of course, Betfred’s standout selling point is the huge range of bonuses, which are lauded all across the internet. However, we also appreciate the smaller details, like the quality of the mobile apps and the excellent number of insurance deals you can find throughout the year. Betfred is a betting site that will appeal to all kinds of bettors, you just need to give it a shot. 

BetVictor 

BetVictor provides a clean, modern betting interface with an intuitive site layout and many betting markets for you to choose from. BetVictor pays as much attention to the niche events as it does to the popular ones. If you want to watch live streams, you’ll find excellent coverage for horse racing and esports, the latter of which receives a lot of love! Add to this regular bet boosts, generous welcome bonuses and an excellent in-play betting feature, and BetVictor is a site that’s sure to meet all your betting needs.

Key Features

BetVictor has a lot to offer. As for surface features, it covers many different betting markets, with all the popular favourites to niche options like handball, hurling and squash. While these markets certainly aren’t made equal, regardless of your preferences, you’ll find something of interest. We were also impressed with the wide range of payment options available at BetVictor, including all of the major payment categories, with even very uncommon methods supported. Most surprising was the inclusion of cryptocurrencies, which are very difficult to use as legal tender in UK gambling. On top of the large number of methods, BetVictor makes transactions swift and hassle-free, with a short internal processing time, and enough choice to let you manage how fast you want your payouts to reach you. 

Pros 

• Many betting markets

• Wide range of payment options

• Good promotional lineup

Cons

• Live streaming limited to races and esports

Bonuses and Promotions

BetVictor features multiple welcome bonuses, so you can claim free bets that match the sports you prefer to bet on! Right now, you can claim a deal for football free bets or horse racing free bets, both of which don’t feature any wagering! BetVictor also hosts Best Odds Guaranteed and racer insurance for horse racing fans. And if you have an account, BetVictor frequently switches out its bonuses and includes new ones as the seasons change.

Unique Selling Points

While the live streaming is a little limited, the quality of the live streaming at BetVictor is hard to match. Paired with the excellent in-game betting feature, live betting has never felt better. We were particularly impressed with the live streaming across the esports at BetVictor, showing that the site is dedicated to exploring modern betting trends and catering to experienced and new bettors alike.

Criteria for Evaluating New Betting Sites

Since new betting sites come out all the time, our experts hold them all to the highest standards to find which ones are the very best. Here’s a detailed look at their top criteria so you know what to expect from all of their top picks.

Licensing and Security

UK betting sites must have the correct licensing before all else — we won’t recommend any site that isn’t operating legally. But more than that, we like to see that a new betting site takes security seriously and hasn’t just scraped a pass from the UKGC. The site must employ encryption security across the site and only use trustworthy payment methods that are proven to keep transactions safe and private. 

Bonuses and Promotions

One of online gambling's biggest advantages is the easy access to promotional offers. Customers love saving a buck and sites love how promos encourage customers to keep coming back. A good sports betting site needs attractive, recurring bonuses across multiple sports. We don’t want ten football bonuses, but we’d rather a few extra place deals, Best Odds Guaranteed, weekly free bets and more for a good variety. The wider the range, the more bettors will be satisfied. 

User Experience

Even if a site has the best odds across the board, what’s the point if making a wager is too much of a hassle to bother? The best UK betting sites need a sensible and intuitive web design to make finding your desired market and making a bet on it simple for even the most inexperienced novices. This is where features like bet builders and an overall attractive site design will help out. 

Payment Options

We’ve noticed that, at the beginning of a betting site’s lifetime, it’s more likely to host a smaller range of payment options. This is a matter of budget, but as a result, we want to see the site being pick with which they offer so they can cover as broad a range as possible. As a general rule, we want to see two of the following in addition to direct bank transfers: debit cards (Visa/Mastercard), e-wallets (PayPal/Apple Pay), prepaid cards (paysafecard) and pay by mobile. 

Betting Markets

This is what most customers will be looking for upfront. If there’s nothing for them to bet on, then there’s no reason for them to use the site. While a wide range of sports markets to choose from will appeal to a wider audience, we’ve found that the best betting sites prioritise fleshing out a smaller collection of markets. Instead of thirty markets spread thin, the quality lies in the 15 to 20 markets that are deep and satisfy users every time. 

Live Betting and Streaming

Modern betting sites have started offering us the option to watch the events we bet on at the very same sites we bet with! These live streaming features have changed the way we bet live, and we’ve started to expect some kind of live streaming capability from all new sites. Preferable each site will offer live streaming across all events, but the standard of streaming horse racing is enough, although we want in-play betting to be further reaching. 

Are New Betting Sites Better than Established Betting Sites?

There are many benefits of picking a newer betting site over a long-established one. This particularly applies to sites that are smaller. A newer site is still finding its footing and has a much smaller user base than its more popular competitors. This often means that a newer betting site feels more personal, with people running the site being willing to contact customers and users having an easier time reaching a human customer support agent. 

Smaller sites often have more generous bonuses. While these bonuses often have extra conditions attached and aren’t quite so plentiful, the base generosity and value are often higher. This is part of a new betting site’s bid to attract new users onto the site. A highly generous bonus will bring people onto the site, and then the quality of the site will hopefully keep them coming back for more.

At its core, this element of new betting sites leads to sites investing a lot more into the core user experience and trying to please you as a customer. If you want to feel valued at a site and respected as an important user, rather than just one of thousands, then you’ll find a lot to love about newer betting sites. 

Another interesting benefit to new sites is the modern features they often host. Older sites can be tempted not to take risks to switch up the formula and add something new to their service out of fear that it will turn off existing customers. New sites do the opposite, striving for innovation to give new customers a reason to use their site over the ones they know well. So if you’re hoping for new ways to spice up your sports betting, you should check out modern sites. 

What are the Drawbacks of New Betting Sites?

While there are plenty of benefits to using new betting sites, there are also plenty of reasons you might want to stay away from them. The most obvious is quite simply reputation and backing. A site with 20 years of experience under its belt can be counted on to provide a consistent and high-functioning service. Newer betting sites don’t have the benefit of years of troubleshooting to ensure the site works well 99% of the time. Additionally, you’ll find many accounts from older customers at established sites that can give you a good idea of what to expect going in; new betting sites are much more of a risk in this way. 

Another obvious strike against newer sites is the lack of certain features we can expect from good sites. Our experts have to set lower standards for newer sites because it’s unreasonable to expect the most fleshed-out features from a site that hasn’t properly established itself yet. This means fewer payment options for deposits and withdrawals, smaller coverage for live streaming, not so many betting markets and, especially, an absence of recurring bonuses. If any of these factors are a make-or-break quality for you when choosing a betting site, new sites aren’t always going to be up your alley. 

Do New Betting Sites Actually Offer Better Bonuses?

You hear this idea thrown around at expert review sites, so let's examine the idea a little closer. Is it true? Well… yes and no. 

As we’ve already touched on, new betting sites are more likely to offer very generous promotional offers in a bid to attract new customers. Flashy, high-value welcome bonuses with large numbers splashed on them are excellent ways to catch someone’s attention. And these bonuses live up to the promise — you can get tens of pounds in free bets, and usually without any wagering required! A site may even throw in some free spins if it also has a casino attached (which betting sites usually do). 

However, there is a flip side to these very generous bonuses. New betting sites often have stricter terms and conditions attached, like short expiry limits, win limits and if you’re really unlucky they’ll have wagering requirements. And if you’re interested in recurring bonuses or loyalty programs, you’re usually out of luck as younger betting sites can’t always afford to give out constant promos. 

When signing up with a new betting site, when it comes to the welcome bonus, there are a couple of things you should look out for. First, check if your free bets come with wagering, which requires you to wager the value of your bonus a certain number of times before you can withdraw any winnings made with them. These are far more common on casino bonuses than for free bets, but some newer betting sites sneak them in anyway. 

Also look out for which markets a free bet can be used on. Just because a betting site offers £60 of free bets doesn’t mean you can use them all on your favourite market. Usually a free bet will have a fixed value and can only be used on specific events, such as football, horse racing or virtuals, and some even only allow you to make accas. 

Are New Betting Sites Trustworthy? 

One of the best things about betting online in the UK is that you can rely on any betting site — regardless of whether it’s new or established — to be trustworthy. All online gambling services require specific licensing from the UKGC, and you can’t operate in the UK without one. The UKGC itself is also notoriously strict with its regulations and sites have to uphold the highest standards to continue offering their service. 

As such, even new betting sites can be relied upon. Sure, you’re taking a risk when you try out a new site — how well does it work, what are the odds like, are the promos worth your time, etc? But you can always count on a betting site to meet the bare minimum of safety and customer respect. If you’re owed money, you’ll get your money, and you’ll always have responsible gambling tools available. 

However, just meeting the minimum requirements isn’t always what you want. Specific things to look out for are the customer service, security and customer reviews. If you can’t contact a site reliably, if it doesn’t use encryption for data protection, or if there are countless negative reviews, it might not be a great site. 

Mobile Betting at New Betting Sites

Since new betting sites are usually on the pulse of what customers are looking for, it’s only natural that they prioritise mobile accessibility. If you’re hoping to bet through your mobile, a new betting site is much more likely to meet your expectations. Many new betting sites are launching with apps already in place, and know that offering mobile exclusives is a popular trend. We also found that new sites were more likely to offer apps through a device's dedicated app store rather than via an APK, as it speaks to legitimacy and acts as a kind of free advertising. 

However, not all sites will offer apps, and many will instead rely on making the website mobile-friendly. This is why we’ve seen an influx in betting sites looking like they’d be more at home on a tablet than a computer screen — it’s because they are. This is usually just a matter of money, especially for smaller, independent bookies, because apps can be expensive to maintain. 

Responsible Gambling

Responsible gambling and customer protection are the main aims of the UKGC, and as such, all UK betting sites are required by law to provide a range of responsible gambling tools. We recommend that everyone uses these tools, regardless of the nature of their relationship to betting. You don’t have to be an addict to accidentally bet and lose too much. 

Tools you’ll find at new betting sites include deposit, betting, time and loss limits, short and long-term self-exclusion and various helplines and self-assessment quizzes. Setting up a weekly limit on how much you can wager or lose will go a long way in helping to manage your gambling habits in a healthy fashion. And if you think you’ve gone a little too far for a season, you can exclude yourself for as much as a year to as little as a few days. 

FREQUENTLY ASKED QUESTIONS

Are new betting sites in the UK safe?

In the UK, all gambling sites (not just sports betting!) require a gambling licence from the UKGC by law. The UKGC licence proves that the site is safe and will respect your rights as a customer. 

What payment methods are available at new betting sites?

Most new betting sites will have limited payment options, usually including debit cards, PayPal and sometimes mobile payments. However, you can also find Skrill, Neteller, Apple Pay, paysafecard and Trustly.

How do I know if a new betting site is licensed?

Most sites display their UKGC licence at the bottom of the website, available on every page. However, if a site doesn’t have an appropriate licence, you won’t be able to access it on the UK internet anyway. 

What ID do I need to open a new betting account?

You can open an account with just your name, date of birth, email and home address. If you want to withdraw winnings, you will need to verify your account using some kind of house bill to prove you live at your address.

What is the best new betting site for football?

We highly recommend Midnite as a top-tier site for football betting. You can find more info about it at the top of this article. 

What is the best new betting site for horse racing?

Take a look at Betano if you’re interested in horse racing, it features live streaming and top-tier live betting features that are perfect for racing fans.